1. What is a thumbnail? How are they beneficial?
A thumbnail is a small, rough visual representation of the bigger picture or final outcome of a design. They are beneficial because they can be shown to a client to see if they approve, before committing extra time to refining a design.
2. What is abstraction?
An aesthetic concept meaning something that is drawn from the real, but has been “distilled” to its barest minimum form, color, or tone, often removed from its original context.
3. What is the difference between denotation and connotation?
Denotation is the actual image, whereas connotation is the association put upin that image from its viewers.
4. What is a metaphor? Give an example not in the book.
What is symbolism. Give an example not in the book.
A metaohor is a word or image that sets up associations. Symbolism is a way of representing an object or word through an image, sound, or another word. An example of symbolism is saying that you are the apple of someone’s eye and they will not let it rot.
5. What are a few questions you should ask yourself regarding target audience?
Who are you trying to sell your product to?
Where are you most likely to sell this product?
To what age group?
Through what advertisements?
6. What is customer profiling?
It is the process of creating a series of parameters or set of information that defines the desires, trends, or interests of a demographic so that designs can be pitched or marketed to them.
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